How Can Email Marketing Help Your Practice?
No matter the extent of the technological advancements in today’s globalized world, email services are not going anywhere and seem to be widely prevalent across the globe. McKinsey states that email is about 40 times more effective than Twitter and Facebook combined and has proved more effective in attracting new patients. Similarly, email is the primary lead generation source for 89% of marketers.
Further research from Statistics shows that the number of email users around the globe is expected to increase to 2.9 billion users in the future. Today’s healthcare industry has attained the status of digital domination and puts forth a straightforward message in support of email marketing; emails are crucial for all healthcare facilities.
Email marketing continues to be one of the most effective strategies for healthcare marketers wishing to enhance their engagement, augment Return On Investment, and improve patient engagement. Research shows that individuals who visit a healthcare website through email marketing tend to make more appointments.
This writing delves into the significance of email marketing for healthcare practices and why you should opt for this marketing technique.
Let’s get started!
Why is Email Marketing Important for Healthcare Practices?
Email marketing is one of the most efficient marketing channels based on an effective healthcare marketing strategy. It makes a robust foundation of a medical practice’s overall healthcare marketing strategy and is a suitable way of keeping your patients up to date. Most healthcare practices do not opt for this tool simply because it is easy but because of its immense benefits in keeping patients and medical practitioners well connected.
You can use email marketing not only to market your products and services but also to spread the word about your medical practice and its advancements. It can also help healthcare practices deliver content to patients whenever required and convenient. Specialized emails help foster a bond of loyalty and trust in a medical practice and allow you to improve relationships and build connections with new patients while retaining old ones.
Why Opt for Email Marketing for your Healthcare Practice?
According to extensive research, email is the most preferred tool of professional communication across the globe. About 95% of professionals use email for professional communication and discourse, making it quite a popular mode of communication. Similarly, patients also typically prefer emails from practices they are affiliated with.
Email marketing helps healthcare providers establish deep-rooted bonds with patients and promote their services and products without spending excess money on stamps and paper. It also allows them to offer a value proposition to existing and prospective patients, all through their inboxes.
Today’s digitized world has made people want more by doing less. Therefore, email marketing allows them to connect with their target audience in a more personalized way while staying within the budget. Marketers who take steps to communicate with their patients in a more specialized and targeted way are usually successful in increasing their revenue and ROI.
Why is Email Marketing Trending?
Let us look at a few reasons why mail marketing continues to be the most effective trend in marketing strategies:
Email marketing increases lead generation by adding more and more visitors to your website list and prompts subscribers to share your emails with their friends and family.
Healthcare providers can increase their sales by targeting the right messages to the right people. The primary trick in this regard is email list segmentation, which allows you to service the appropriate message to the right subscribers at the right time. This ultimately pushes them to become better and more regular customers as well.
Promotion of conversions
The topmost priority for healthcare providers is driving conversions. Email marketing allows an average click-through rate with six times more effectiveness than social media, thereby allowing marketers to track their patient journey from receiving emails to booking appointments.
One of the primary advantages of email marketing is its low-cost nature. Since there are no postage, advertisement, or print costs, marketers can opt for unlimited email plans where they have to pay a small sum at the end of each month and avail of unlimited benefits in return.
Email marketing outperforms almost all marketing strategies when it comes to return on investment. Reports suggest that every $1 spent on email marketing brings about an average return on investment of about $44.25, which is quite a considerable amount. Healthcare practices also have the option of tracking the impact and performance of each of their emails, which allows them to calculate the return of investment accurately and quickly.
If you are looking to market your healthcare practice, SmartClinix is the right place for you. Experts at SmartClinix offer specialized digital marketing solutions for guaranteed practice growth and allow you to build credibility, boost revenue generation, reach more patients, and establish your healthcare facility as a healthcare authority. Head over to SmartClinix right now to know more!
Dr. Josh is a physician who's helping spread the knowledge about Telehealth and its advantages. At SmartClinix, he's providing his expertise and knowledge in the form of engaging articles on various health & tech related topics.