Benefits Of Digital Marketing For Plastic Surgeons
Running a plastic surgery marketing campaign is no easy task. The most challenging part of marketing cosmetic surgery and plastic surgery is getting the word out and convincing people to entrust their features to you. The world is metamorphosing rapidly, and it is not breaking news that the ways patients look for hospitals or plastic surgery practices are also changing.
Since marketing is all about reaching out to people and interacting with them, you need to engage people where they spend a majority of their time: online! More than three-quarters of Americans go online daily, more than 43% come online more than once daily, and about 26% are constantly online. These statistics are even higher amongst mobile internet users: 89% of Americans go online once daily, and up to 31% are always online. So why not benefit from this overwhelming number of internet users, and make them your number one marketing strategy?
Digital marketing techniques are one of the most efficient ways of promoting a business in today’s global world. Thus plastic surgeons need to step up their game by forsaking the orthodox methods of plastic surgery advertising and opting for digital marketing techniques. It is about time you “change the face” of your cosmetic surgery practice by adopting digital marketing techniques. Let’s look at plastic surgery’s digital marketing benefits and why you need to shift to this strategy immediately.
What is Plastic Surgery Digital Marketing?
Plastic surgery or cosmetic surgery digital marketing entails promoting a practice’s services with the use of the Internet, digital platforms, and electronic devices. Digital marketing techniques are the strategies that bring people’s attention to a brand and prompt them to choose you over competitors.
Plastic surgery marketing differs from other digital marketing aspects in the sense that it is half art, half technical. The technical part involves the research and evaluation process that lines choosing appropriate digital marketing strategies. The artistic aspect involves blending the right proportion of appealing methods that capture the attention of your target audience.
What are the benefits of cosmetic surgery digital marketing?
If you are in a pickle about which marketing techniques to implement for your plastic surgery practice, consider the many benefits of digital marketing to make an informed decision.
Wider Patient Circle
The main goal of marketing is to turn one-time patients into loyal customers by building a cordial relationship with them. Patients are more likely to choose you for future medical procedures if you make a place in their hearts during the first procedure or develop marketing strategies that allow them to foster a close-knit relationship with you.
The most effective way to make this happen is via the most potent tool in your kit: social media. Social media and digital marketing reach a wider audience and allow them to like, comment, and share your assorted posts and content (including videos about plastic surgery or informative blogs or articles), resulting in more engagement. Such a loyal base of online followers – acting as brand ambassadors – ultimately boosts your brand image.
In addition, your practice can’t gain popularity without any online mediums. A practice’s website, social networks, search engines, or third-party review sites are inextricable from almost all sorts of target markets. Thus, you need to get on the bandwagon and start putting digital media to the correct use and gaining benefit from it.
Digital marketing is one of the most cost-efficient marketing strategies. It not only surpasses orthodox marketing in reaching a broader audience but also in saving money. A single content piece created for digital marketing reaches potential patients as long as it is live, which is an excellent value for money. Digital marketing strategies also give plastic surgeons more flexibility and return on investment.
People are typically skeptical of medical service providers, especially when it comes to plastic surgery. It is naturally hard to entrust your body’s most important aspect – your facial features- to somebody untrustworthy. Digital marketing can play a paramount role in boosting your practice’s credibility by changing the way potential customers view it and giving it a more authentic look. This can prove to be a significant step towards improving your market standing, brand image, and local perception.
Improved Local and Online Presence
Digital marketing aids in bringing plastic surgeons and their practice to light. Prospective patients are more likely to come across a practice that utilizes Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to appear amongst the topmost search results. You can also spice up your service’s website by introducing PPC ads for plastic surgery or by introducing facelift features such as before and after photographs.
This subsequently aids in enhancing a practice’s local presence, as Google uses the IP addresses of patients searching for a service to provide them with local results. With a solid online presence, you are more likely to appear in a lot of local searches as well
Dr. Josh is a physician who's helping spread the knowledge about Telehealth and its advantages. At SmartClinix, he's providing his expertise and knowledge in the form of engaging articles on various health & tech related topics.